If we
say in schematic term, then digital marketing is the promotion of brands and
product via one or more forms of electronic media. Learn with digital marketing course in Delhi with
certified digital marketing institute. Brandconn institute for digital marketing in Delhi is reputed group which
provides you various components of course at affordable rates.
Mentioned below are some of the topics that will be
included in your program.
- How to plan and create website- First of all you have to create website because nowadays all the companies prefer digital marketing for superior growth of their business. Therefore, they need someone who knows how to plan and create websites effectively.
- Search engine optimization- Search engine optimization plays a vital role to boost your business. For this purpose, companies hire SEO experts. A program of digital marketing includes a module on SEO to give you an in-depth knowledge about the topic.
- Pay per click (PPC) advertising- In SEO, you learn how to bring traffic on your website but in pay per click advertisement you get the traffic in short span of time. Only drawback of pay per click is that you have to pay for every advertisement.
- Google analytics- Through Google Analytics, you will be able to monitor, analyze data and optimize campaign that will help to measure it at every step reaping the best return of investment.
- Social media marketing- social media marketing is a great platform to achieve organizational goals by creating value for stakeholders. People prefer social media marketing to boost their business.
- Email marketing- email marketing is an important concept of digital marketing that builds a good relationship between customer and seller. Most of the marketers are looking for efficient email marketing professionals to handle email campaigns.
- Ecommerce- Ecommerce means electronic commerce. It is the trading or facilitation of trading in products or services using computer networks, such as the Internet. Digital marketing covers everything starting from what is ecommerce marketing to how to conduct it effectively.